Full-Service. Fully Integrated. Fully Accountable.

At iConnect, we offer a comprehensive suite of services designed to align strategy, story, and execution across the full customer journey.

Our capabilities are centered around eight core service pillars:

RESEARCH & INSIGHTS

We start with data—and go deeper. From focus groups to cultural audits, we uncover what drives your audience and how to engage them meaningfully.

Services Include:

  • Consumer research & segmentation

  • Audience journey mapping

  • Multicultural market insights

  • Message testing & optimization

CREATIVE DEVELOPMENT

We create bold, engaging content that resonates with culture and drives action—tailored to each channel and audience segment.

Services Include:

  • Brand development & messaging

  • Multicultural creative direction

  • Video, radio, print, and digital asset creation

  • Social & influencer content design

MEDIA PLANNING & BUYING

We optimize media investments with precision—balancing reach, relevance, and results across digital, traditional, and community-based channels.

Services Include:

  • Cross-channel media planning

  • Programmatic and display ads

  • Paid social and search

  • Print, radio, OOH, and grassroots buys

INFLUENCER MARKETING

We connect brands with trusted voices across digital spaces, driving authentic engagement through culturally resonant storytelling.

Services Include:

  • Influencer identification and vetting

  • Campaign strategy and content development

  • Compliance and brand alignment

  • Engagement reporting and ROI

OMNICHANNEL MARKETING STRATEGY

We design personalized, behavior-driven marketing ecosystems that connect with consumers across platforms—seamlessly.

Services Include:

  • Channel integration planning

  • Audience segmentation & targeting

  • Campaign strategy development

  • KPI and performance planning

DIGITAL ENGAGEMENT

We drive visibility, engagement, and conversions with smart digital strategy and execution that adapts to real-time performance.

Services Include:

  • Website and landing page development

  • SEO/SEM strategy

  • Email marketing and automation

  • Social media and paid media campaigns

COMMUNITY OUTREACH & ENGAGEMENT

We build trust where it matters most—on the ground and in the community. Our field teams activate locally with cultural fluency and credibility.

Services Include:

  • Grassroots event marketing

  • Community outreach teams and mobile outreach

  • Community partnerships

  • Experiential activations

CRM MANAGEMENT & OPTIMIZATION

We help you build stronger customer relationships through tailored communications that are timely, relevant, and effective.

Services Include:

  • CRM strategy and implementation

  • Data segmentation and personalization

  • Journey mapping and automation

  • Performance analytics and reporting