
Full-Service. Fully Integrated. Fully Accountable.
At iConnect, we offer a comprehensive suite of services designed to align strategy, story, and execution across the full customer journey.
Our capabilities are centered around eight core service pillars:
RESEARCH & INSIGHTS
We start with data—and go deeper. From focus groups to cultural audits, we uncover what drives your audience and how to engage them meaningfully.
Services Include:
Consumer research & segmentation
Audience journey mapping
Multicultural market insights
Message testing & optimization
CREATIVE DEVELOPMENT
We create bold, engaging content that resonates with culture and drives action—tailored to each channel and audience segment.
Services Include:
Brand development & messaging
Multicultural creative direction
Video, radio, print, and digital asset creation
Social & influencer content design
MEDIA PLANNING & BUYING
We optimize media investments with precision—balancing reach, relevance, and results across digital, traditional, and community-based channels.
Services Include:
Cross-channel media planning
Programmatic and display ads
Paid social and search
Print, radio, OOH, and grassroots buys
INFLUENCER MARKETING
We connect brands with trusted voices across digital spaces, driving authentic engagement through culturally resonant storytelling.
Services Include:
Influencer identification and vetting
Campaign strategy and content development
Compliance and brand alignment
Engagement reporting and ROI
OMNICHANNEL MARKETING STRATEGY
We design personalized, behavior-driven marketing ecosystems that connect with consumers across platforms—seamlessly.
Services Include:
Channel integration planning
Audience segmentation & targeting
Campaign strategy development
KPI and performance planning
DIGITAL ENGAGEMENT
We drive visibility, engagement, and conversions with smart digital strategy and execution that adapts to real-time performance.
Services Include:
Website and landing page development
SEO/SEM strategy
Email marketing and automation
Social media and paid media campaigns
COMMUNITY OUTREACH & ENGAGEMENT
We build trust where it matters most—on the ground and in the community. Our field teams activate locally with cultural fluency and credibility.
Services Include:
Grassroots event marketing
Community outreach teams and mobile outreach
Community partnerships
Experiential activations
CRM MANAGEMENT & OPTIMIZATION
We help you build stronger customer relationships through tailored communications that are timely, relevant, and effective.
Services Include:
CRM strategy and implementation
Data segmentation and personalization
Journey mapping and automation
Performance analytics and reporting